Selling your care home is no simple task. And when you sell on your own – known as a FSBO (or For Sale by Owner) – you’re responsible for handling some of the more difficult aspects of the process without the expert guidance you need.

The 2021 Profile of Home Buyers and Sellers from the National Association of Realtors (NAR) surveys homeowners who recently sold their house on their own and asks what difficulties they faced. Those sellers say some of the biggest headaches are prepping their house for sale, pricing it right, and handling the required paperwork.

Working with an agent is the best way to ensure you have an expert on your side to guide you at every turn. Agents have the skills and knowledge that are essential to navigating each step with ease, efficiency, and accuracy. Here are just a few things we will do to make sure you get the most out of your sale.

1. Make the Best First Impression

Selling your care home requires a significant amount of time and effort. Doing it right takes expertise and an understanding of today’s buyers. We know the answers to common questions, such as:

  • Do I need to take down any personal art?
  • How much landscaping does my house need?
  • What colors should I paint my walls?

Your time and money are important, and you don’t want to waste either one focusing on the wrong things. We are experienced and can answer these questions and more, allowing you to make the right investments to prep your care home before you list.

2. Maximize Your Buyer Pool – and Your Sale

Today, the average care home is getting 2+ offers per sale according to recent data we’ve compiled. That’s great news if you’re planning to sell, since the more offers you receive, the more likely you are to sell your care home in a bidding war, and for a higher price.

We have an assortment of tools at our disposal, like continual contact with other care home operators, social media followers and agency resources, that will ensure your care home is viewed by the most buyers. Without access to these tools and your agent’s marketing expertise, your buyer pool – and your care home’s selling potential – is limited.

3. Understand the Documentation, Including the Fine Print

Today, when a house is sold, more disclosures and regulations are mandatory, meaning the number of legal documents to juggle is growing. It’s hard to understand all the requirements and fine print (especially if you’re not an expert). That’s why your advisor is an invaluable guide.

We know exactly what needs to happen, what all the paperwork means, and can work through it efficiently. We’ll help you review the documentation and avoid any costly missteps that could happen if you tackle it on your own.

4. Act as Your Expert Negotiator

If you sell without an agent, you’ll also be solely responsible for all negotiations. That means you have to coordinate with:

  • The buyer, who wants the best deal possible
  • The buyer’s agent, who will use their expertise to advocate for the buyer
  • The inspection company, which works for the buyer and will almost always find concerns with the house
  • The appraiser, who assesses the property’s value to protect the lender

Instead of going toe-to-toe with all these parties alone, lean on us as your experts. We rely on experience and training to make the right moves throughout the negotiation.  We know what levers to pull, how to address each individual concern, and when it’s necessary to get a second opinion. When you sell your care home yourself, you’ll need to be prepared to have these conversations on your own.

5. Price It Right

We have the expertise to price your care home and business accurately and competitively. To do so, we compare your house to recently sold care homes in your area and factor in the current condition of your house. These factors are key to making sure your care home and business are priced to move quickly and get you the maximum return on your investment.

When you sell as a FSBO, you’re operating without this advantage. That could cost you in the long run if you price your care home too high or too low.

Bottom Line

There’s a lot that goes into selling your care home, and it takes time, effort, and expertise to truly maximize your sale. Instead of tackling it alone, reach out to us today to make sure you have an expert on your side.

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