In this week’s “Ask the Broker,” assisted living consultant Michelle J. London explains why a Competitive Market Analysis (CMA) is a must-have tool before buying or selling an RCFE. Learn how a CMA can help you price accurately, identify local demand, and position your property for...
In this episode of “Ask the Broker,” Michelle J. London outlines the key steps to becoming a licensed RCFE Administrator. Whether you’re new to senior or adult care or expanding your professional credentials, Michelle shares essential tips on training, certification, and compliance to get you...
Let’s talk about real opportunity. While most investors chase trends—crypto, tech startups, speculative real estate—those who understand demographic inevitability are quietly building wealth in assisted living. And in 2025, the fundamentals have never been stronger. This isn’t hype. It’s math. 🔹 Demand Is Surging—And It’s Not Slowing DownEvery day, 10,000 Americans turn 65....
Let’s kill the myth right now: compassion and profitability are not opposites. In fact, in senior care, they’re directly correlated. Facilities that lead with empathy don’t just feel good—they perform better. They retain staff longer, attract more residents, and build reputations that money can’t buy. And in this business, reputation is currency. Here’s how compassion becomes...
Let me be clear—if you’re buying a facility and you don’t know how to evaluate its financial health, you’re not investing. You’re gambling. Most buyers get seduced by surface-level metrics: occupancy rates, monthly revenue, and a few glossy photos. But real operators know that the numbers behind the numbers tell the truth. And if you don’t know where to look, you’ll inherit someone...
In this week’s episode of Ask the Broker, Assisted Living Specialist Michelle J. London responds to a client who asked for suggestions on alternative referral sources to help fill their care home. Michelle shares why doctors can be a valuable—and often underutilized—source of...
In this week’s episode of Ask the Broker, Assisted Living Specialist Michelle J. London responds to a client who asked, “When I sell my residential care facility, will I have to pay taxes?” Michelle breaks down key tax considerations to be aware of before making a...
In this week’s episode of Ask the Broker, Assisted Living Specialist Michelle J. London responds to a client who asked, “Is there any way to save on high electricity expenses for my residential care facility?” Michelle offers one potential solution that more care home owners should consider: going...
In this week’s episode of Ask the Broker, Assisted Living Specialist Michelle J. London responds to a client who asked, “Can you provide some out-of-the-box ideas to obtain new residents for my residential care facility?” Michelle shares creative strategies that go beyond the usual referral...
If you’re entering the senior care business and haven’t chosen your license type yet, stop everything. This decision isn’t just regulatory—it’s financial. And if you get it wrong, you’ll either cap your income or drown in overhead. Let’s break it down like a strategist. 🔹 RCFE: Residential Care Facility for the ElderlyThis license allows you to serve seniors aged 60 and up who...